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Research papers

Roadmap to success in 'terra incognita'

Emerging markets present growth opportunities for carmakers that can no longer be found in the Triad regions. At the same time, however, these new markets are characterized by diversity and complexity.Unfortunately, substantial market information...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Author: Sebastian Knauer
Company: KANTAR TNS Malaysia
March 1, 2004
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Citation

Knauer, S. (2004a, March 01). Roadmap to success in 'terra incognita'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/roadmap-to-success-in-terra-incognita-